Sondre Hegerland Kristiansen

Sondre is the founder of Moduloa, a long-term systems and manufacturing brand he is building in the open from Norway. He works on it solo, in public, and — on purpose — slowly.

The thesis behind the flagship, Moduloa Manufacturing, is simple to state and hard to earn: as humanoid robotics and physical AI mature, they erode the labor-cost advantage that decided where things get made. What decides it next is product design, BOM structure, energy, logistics, tariffs, risk, and proximity to demand. Moduloa is built for that era — production capacity that works like infrastructure: modular, certified, and portable across factories, with humanoid robots as the flexible execution layer and software as the control layer.

He is not claiming to have built this yet. It is Stage 0 — a working thesis, open tools, and dated predictions anyone can check and, in time, watch fail or hold. The durable asset he is after is not a single factory but the framework around it: tiers, standards, certification, and routing intelligence. He publishes the reasoning so people who know more than he does can correct it.

Most work disappears into the thing it produced. The reasoning, the dead ends, the decisions that actually mattered — all of it evaporates the moment the output ships. I started Moduloa because I wanted to build the opposite: a place where the structure behind the work is kept in the open, so it compounds instead of vanishing. That is as true of how I build as of what I build.

The manufacturing thesis is the bet I am most willing to be wrong about in public. I think the humanoid-robot era changes the fundamental question of where things get made — away from wages and toward design, energy, logistics, and proximity. If that is right, someone needs to build the framework that makes production portable and comparable across factories. So I am doing the unglamorous early version of it: writing the thesis down, building the tools it names, and recording falsifiable predictions with due dates instead of pitching a finished story.

I am one person at Stage 0, and I would rather be honest about that than inflate it. I am building in the open because I do not have all the experience this needs, and the fastest way to find the gaps is to let people with more of it examine the work, challenge it, and tell me where I am wrong.

Modular and advanced manufacturing · physical AI · humanoid robotics · manufacturing reshoring and portable production · production tiers · the factory operating system. The through-line is the same: make production capacity behave like infrastructure, and keep the framework — not the machines — as the thing that lasts.

Email shk@moduloa.com, or find him on GitHub at github.com/SondreHK. Corrections and disagreement are welcome — see how to contribute.

Read the manufacturing thesis, follow the Journal, check the predictions register, or start with the Manufacturing project.